What is Domain Authority?
Google sees a lot of factors in ranking a website. But most important of them is Domain Authority, Domain Authority is a score created by Moz which checks how well your site ranks in search engines. When we use Domain Authority when we compare one site to another. Or when we look at the Strength of our site. Basically, the search engine helps a lot in increasing our domain Authority.
What is Moz?
Moz is a software company that ranks the site among search engines based on Domain Authority. Moz sees backlinks on your site. And finds out how many quality site links are connected to your site. Moz’s algorithm helps find it. And this increases the value of your site in search engines on this basis.
Domain Authority how do I calculate in Moz?
Friends, Moz Linking root domain, Number of total link, Moz rank, Moz Trust, etc. to any site. Seeing the factor calculates.
However, we see that the DA of some sites is more but then decreases.
For example- The DA of my friend’s site was 30 and after some months it turns 27. This may involve a lot of factors. like- 1. The site may not have made very few backlinks or even a single backlink in less than 1-3 months.
2. You may have created a lot of backlinks, but those who are Authority sites have created backlinks from more and Valuable sites.
3. Moz has improved the sites whose links you have.
1. Post more and more valuable content
Friends, Google always gives preference to fresh and knowledgeable content. Therefore, you should always provide the right valuable content to people by collecting knowledge by themselves or by hiring a content writer. So that your content can reach the top page in Google. Google is becoming very smart nowadays. You can’t make him goofy. So do not take content from another site and modify it and upload it to your site. This does not make the content in copyright, but it does not rank either. Avoid it? I kept doing this myself for 3 months and then when there was no traffic. Then I gathered knowledge and started writing my own content. If you are hiring any content writer, then get the content written in front of it, because many content writers modify the content of other sites and paste them in the name of work from home. It wastes money and the other does not rank content. I myself was a victim of this thing in the beginning so why avoid these things? Content works 80% in getting your site ranked and increased in Domain Authority. Therefore it is said. Content is King.
2. Focus on high-quality backlinks
Friends, Content is King but backlinks are also very important for the site. Which is a good way to increase site ranking and traffic. If a site which has a lot of DA, PA and is a trusted site, then you can take backlink from it. For this you will have to talk to the site administrator. It may be that he gives you a backlink in exchange for a guest post, or you have to pay something and get a backlink. But if you are making a backlink which is very important, then take it from a good site whose DA, PA is more. You can check the DA, PA of the site with the help of the website seo checker site. And the other one which is the content of your site, take a backlink from the same site of the same content. Which will help your site in google ranking. You can also get paid backlinks from some sites. But there is a danger that if you get a low-quality backlink, the ranking of the site will be low and there is a possibility of increasing the spam score. And secondly, if you get a lot of backlinks together then Google also suspects. And in such a situation, Google drops your ranking or stops Adsense.
3. Help for Internal Link
Friends, the internal links can increase your google ranking and SEO so much that you cannot even think. This reduces your site’s bounce rate. And increases customer timing on the site. Which increases Google’s Trust Flow on the site. And Google provides rankings to the site. Keep in mind – Whenever you post an article and give an internal link, then provide the link according to the post.
4. External link
Friends, whenever you upload any post, keep in mind that whatever you are providing an external link in the post. | His Domain Authority should always be 30-40 or more. Also, you should also keep in mind that whatever external link you are providing should be related to the post. This will make the user feel good and if not there is no problem. But DA and PA of the external link must be correct. So that it does not come forward as a broken link for us. And Domain Authority should remain. Friends, a good external link is better than two low-quality backlinks.
5. Let the domain be old
Friends, the older your domain, the more valuable it will be and the more its domain authority will increase, so give your site some time. Because the trust of Google and moz site is more on the old domain. Google feels that this is not a fake site and Google increases its ranking. Which increases the DA of the site. Apart from this, you can also take help of Expired Domain. Many people buy expired domains according to their niche. Because they have higher domain authority and ranking. You can also do this. Just before buying it, you have to check its spam-score and check whether Google has banned it. If all this is correct. Then you can buy it because the older the Expired-domain, the more valuable it will be.
6. Pay attention to site speed
Friends, we should also pay attention to the speed of the site. As I told you, it requires the right hosting. But this does not completely correct the speed of the site. For this, you can take the help of the W3 cache plugin. By the way, it is a paid-plugin. But you can also use its free plugin. This reduces the load on your site. And cleans the site’s trash. Just go to your admin panel and delete the trash by clicking on the delete cache and clear cache. And it clears the cache. But if you have money, you can use a paid-plugin. This reduces a load of your site as well as corrects Yslow speed, Page-speed, and loading time. As you can see in the image. This makes your site exactly like that. And it compresses the coding as well. And the image, video you use in the post. Automatically compresses it. Meaning it is a helpful plugin.
7. Keep Spam-Score Zero
Friends, if your site’s spam score is 1%, then you are tension free but if it is more than 1% then it means that someone is spamming your site. And providing you backlinks incorrectly or from the wrong site. Which will increase your site’s spam score. According to Blogging’s report – Google does not give rankings to such sites. And reduces the ranking of the site. If you are taking backlinks from any site, then see if their spam score score is not high. So do not backlink from that site. Many sites that do harm to the Google algorithm. Google bans such sites. These sites work to spread spam. The spam score of any valuable site is 1%. So keep it this way. You can check your spam score by helping sites like semrush, ahref, moz. And by making a list of the sites that have given you a bad backlink, you can disavow them from Google’s help and remove them. Basically, I check my site’s spam score with the help of Websiteseochecker site. And you can check Alexa ranking and DA, PA in it.
8. Submit sitemap in Google Search Console
Friends, this is a very important step that you have to do. In this, you have to submit sitemap of your site in Google search console. So that Google will know that your site also exists in Google. This also brings the attention of Google to your site. Which is very important for Google Ranking. If you do not know how to see the sitemap of your site, then you have to type your domain name and your site’s sitemap will come out and then you have to go and submit it in google search console.
9. Create a Mobile-Friendly Site
Friends, here the Mobile Friendly site means that whatever theme you have on your site should be more mobile friendly than the desktop there. Because people use mobile more than laptop or Pc. And in such a situation, if your site will not be Moobile Friendly and people will get the problem, then they will not like to visit your site. Which will cause your site’s Google Ranking to fall. And anyway friends, in 2019, 4.68 people preferred to use mobile. In which this figure has increased from 9.3% to 5 Billion in 2020. Therefore, as much as you can, make the site mobile-friendly.
10. Help Q&A site
Friends, you can take the help of Quora for this. Quora is a question and answer platform where you can see the answer to your question. And by creating ID on this platform, people can help people by answering many questions. And people can also follow you and at the same time, you can also add a link to your site. Therefore, if people like the answer, then they go through the link to your website, which increases the Domain Authority of your site. So as many friends as possible, answer people by creating Id on quora so that people can come to your website more. Here domain helps a lot in ranking your site along with authority.
11. Take a single backlink from a site
Friends, take only one backlink from one site. Many people take a lot of backlinks from one site. And think that this will increase their Domain Authority and will also increase the backlinks. But let me tell you that nothing like this happens. Moz considers only one backlink from one site, so you preferred the same backlink from one site. This increases your domain authority and also increases Google ranking.
12. one niche, one goal
Friends, some people new to this field think that if they provide knowledge in all subjects or write a lot of content, they will earn a lot of money. But it is not like this here wastes both time and money. This makes Google algorithms to identify the content of your site. And it is not able to give google ranking to the content of your site. So work on one of the Niche that you have knowledge about. There are many bloggers who work on a Niche and earn millions of months from that. You cannot command over all Niche because they do such work with news. The whole team lives on them, different people for different Niche. So stay focused on one Niche and one Goal. If you set foot on a lot of boats, you are more likely to drown.
13. Users trust your site
Friends, whatever content you are providing on your site. It should be Valuable so that people have increased trust on your site and people visit your site again and again. As you continue to increase Valuable content, the authority of your site will increase as much in front of people and one day the authority and popular site will become in front of your site logo. So always try to make your site a Trusting Authority site. This will not only increase the traffic on your site and the domain authority will also increase.
14. Take help of a social media platform
Many famous bloggero say that you cannot depend only on organic traffic. Because if your site is new, it will take some time. So you should share your content by creating id on social platforms like Facebook, Instagram, pinterest and making your followers there. So that more and more people can reach your site. This increases the ranking of the site. From the image given above, you must have understood how you can do this work.
15. Create a Guest post
Friends, if you want to increase the Domain Authority of your site, then you can write a guest post for another high authority site. All you have to do is convince the site administrator for the guest post. You can persuade them to guest post by sending them email or following them on any social site. From that site you get a backlink which helps you in increasing DA for your site. Here the link can also be Do-follow or No-follow. Many people take backlinks to their site in this way. But keep in mind, whatever site you are going to write a guest post for, Niche of that site and Niche of your site should be the same.
16. Move the site from Http to Https
Friends, its full form is Hyper Text Transfer Protocol Secure. , Friends, since 2018 Google’s Chrome Browser has started showing Non Secure to sites which do not have Https. Which means this site is safe. And you cannot share credit card, password details on this site. That’s why Google chrome has recognized Https for the purpose of securing the site. In this, you can secure the site with the help of SSL certificate to protect it from hackers. This creates a Secure Connection between your browser and the server. Which makes it difficult for hackers to hack the connection.
17. Be linkable if you create such content
Friends, Google has very few sites that make linkable content. Here linkable content means that the content that links to another site or article of your site. Friends, the linkable content reduces the bounce rate which helps in increasing the domain authority of the site. So create linkable content as much as you can. If you have any content that is linkable to the article of another site, then you can talk to the site administrator and put the link of your content there, which gives you a new backlink. Which helps a lot in ranking as well as DA.
18. Off-page SEO
What is Off-Page SEO- Friends, whenever we make a post public. After publishing, whatever work we do to bring it to search, to improve the rank of our site, it is called off-page SEO. When we write articles on any topic. And to bring it to the search which they do in the starting. She is from On-Page SEO. When optimizing On-page and publish Article, then it is the turn of off-page Seo optimization.
For this, you have to promote the article and site on social networking sites, document sharing sites, and link Building sites. If you want to know about off-page Seo in detail, then you can know with the help of this link.
19. On-page SEO
Friends, as you add articles to your site and the article will be as Seo friendly, the Domain Authority of your site will increase. Therefore, whatever article you upload in your site, first check the On-page Seo and then upload it. To correct on-page Seo, you have to correct many factors. You cannot make your post google ranking without correcting On-Page Seo. Your Yoast Plugin helps you a lot in correcting On Page Seo.
First of all, you have to activate Yoast Seo Plugin in your Admin panel. Basically, there is a free plugin here but you can also use its paid version. In this, you have to correct some factors like Meta-Description, Keyword density, Focus keyword, slug, Image alt attributes, Internal links, and outbound links. You just have to do all these points in the article in the right position, so that your On-page Seo is correct. And your domain Authority increases.
Title – A good title should be 7-8 words. Therefore, as much as possible, but the title in the long keyword.
Keyword density- Use as many keywords as possible. So that Google can crawl and rank keywords.
Alt-image- Provide the title, description, and link description in the image so that the image is uploaded to Google in the name of your blog.
Meta-description- Meta-description should be short and main point cover. And the description should be 155-160 words.
Focus keyword-Focus keyword Try to provide as much of the post as possible.
Slug- friends, help you a lot here in correcting the URL of your post and if someone shares the URL of your site then it does not allow the link to be converted into a broken link. So always provide the correct title in the slug.
Image alt attributes- This helps you a lot in getting your article linked with the image. Whenever you provide the title image in your article, write what is the purpose of the image in it. So if someone searches about your article in Google, then they can see the image of your article in Google Image and can directly come to your site with the help of the image.
Friends, if you want to know more about On-page Seo, you can know from the help of this link.