Off Page SEO Techniques
When we start talking about overall ranking factors, considering only On-page SEO is not enough. Google changed its algorithm frequently and started analyzing each page considering multiple factors. As per the research, off-site SEO carries more than 50% of the overall ranking factors.
Off page SEO Some of the best Techniques are as enlisted below:-
- Guest Posting
- Social Media Promotion
- Email Marketing
- Q/A Submission
- Influencer Marketing
- Link Building/Exchanging
- Image/Document/Video Submission
- Social Bookmarking
- Blog Commenting
- Get Listed in Local Business
1) Guest Posting
Guest Posting is a set of practices of publishing the content on other’s websites related to a relevant topic. This is one of the best ways in order to attract a targeted audience to the website. All you need to do is that first, you find a perfect blog or website that will allow you to post as a guest.
Some of the blogs which used to offer guest posting, they used to write for our option on the homepage of the website. If not, you can be able to make your own business circle to guest posts regularly. It helps you in building a community within your industry. Concluding, Guest posting is one of the best off-page SEO techniques.
2) Social Media Promotion
Social Media Promotion Sharing will help the content to reach out to more of the audiences. And it will become one of the best ways to share any information because many people are engaged all-time in social media than any other platform. It also plays a significant role in helping you to choose out your favorite websites. So, social media promotion is one of the best alternative ways of driving traffic towards the website. Thus it is one of the most effective off-page SEO Techniques.
3) Email Marketing
Email marketing is one of the other off-page SEO techniques. It is one of the best ways of offering specific products or services to some of the targeted customers. In order to carry out email marketing, you first of all need to collect the email of some number of targeted customers through email campaigns, newsletter signups, and contact forms. You can also offer them seasonal deals and offers them through the use of email marketing.
Email is also a great way in order to attract traffic to the website. While marketing your products or services by email can be one of the fast, flexible and cost-effective ways of reaching new customers and retaining out from the existing customers by encouraging repeat website visits. Email marketing can lead you to create targeted and personalized messages to get possible better results.
4) Q/A Submission
Delivering an answer to the questions is a great way of attracting more traffic towards the recognized website. You can use over the sites like Quora.com, Answer.com, yahoo.com, answerbag.com, etc. The best tip is that you have to find out the audience of your described niche and solve the problem related to your niche. The traffic from Q&A sites is quality and stable because the number of targeted audiences are coming to visit your site.
5) Influencer Marketing
First of all, try to reach out to the influencer in your industry. In order to list out the people who are doing great in your niche and let them know about the quality of your content, services, products. And also try to encourage them in order to share your content with their targeted audiences. Influencer marketing can be paid as well, in some cases, it is depending upon how many followers he or she has got.
So, there should be provisions of strategic partnerships and form mutually beneficial relationships with other influencers who can help you to get more exposure from the right audiences.
6) Link Building/Exchanging
Link building is one of another very important off-page SEO techniques in now today’s practice. It helps us to increase our trust, and improve the level of a brand in the internet world. Google gives the prioritizes of the content with a large number of links.
The link that helps in exchanging the process of giving a link to each other in the relevant contexts.
Off SEO As They are mainly categorized into three types of links. They are:-
- Natural Links: Some of the users or customers or second person automatically links to your site building up a sign of trust, endorsement, and appreciation.
- Manually Built Links: You can easily get the link back manually by asking them to link back to your website.
- Self-Created Links: These are the links which are created intentionally by mentioning comment in blogs, directories, blog comment signature with the optimized number of anchor texts.
7) Image/Document/Video Submission
We should initiate sharing images, documents, and videos, and other relevant infographics in the respective directories. This is one of the ways, you can attract traffic to your site. Images and Videos can go viral nowadays, so you must try to bet in them. For example, You can make use of the following platforms –
- Image – Instagram, Pinterest, Flickr, Photobucket
- Video – YouTube, Vimeo
- Document – SlideShare, Issuu, Scribd
8) Social Bookmarking
Social Bookmarking is another one of a great way of promoting and increasing the traffic of the website. We should submit your latest blog posts and pages to the most popular bookmarking websites, such as StumbleUpon, Delicious, Reddit, Digg, etc.
The content on these bookmarking sites can be updated very frequently, so, search engines really give more priorities to these types of sites. You should pay very attention while doing this and you must properly handle the tags which are very essential in order to broadcast your news on a wide area network.
9) Blog Commenting
We should not hesitate in order to comment on authority blogs. Blog comments on other blogs within the same niche as yours which allows you to add a link in the comments section. These links can then be crawled by search engines, which will help to point them towards your site.
Blog Commenting is also one of the best off-page SEO techniques.
10) Get Listed in Local Business
Whenever we are getting listed in the local business which is very essential in today’s online business. Getting dependent on your niche and business fields, you might search that listing in local directories which may be very useful. You have to focus on optimizing your content and links. And from that, you will lead to generating a decent number of social traffic and brand awareness.
Local listing is very important based on the two factors, if you are doing business on a local basis then you have a high opportunity of getting business also you should not fight with the global number of competitors. Instead of moving through global and facing huge competition, listing your website locally, hence web search engines can easily go and view your website. So, we can easily say that local listing is another best off-page SEO techniques.
We should submit your website to sites such as- Google My Business, Google Maps, Yellow Pages, Local Business Directories, etc.
So, these are the most widely known and followed Off-Page SEO Techniques by the professional.
Comparatively, off-page SEO is a lot bit harder I’m ordered to get better results than on-page SEO. These above discussed 10 tips should boost up your SEO strategies and will help to improve your website traffic numbers. You have to work at it on overtime and perhaps try to get out of your comfort zone and make to connect network with other bloggers.