Types of SEO and it’s important-
There are four basic types of SEO or web search engine optimization. All are aimed in order to help you earn the greatest number of visibility while searching results. The main differences have to do with how closely SEO tactics related to Google guidelines and how that ultimately impacts your SEO efforts:
1.Black Hat Types SEO
Black hat SEO is a set of practices that increases a website or page’s rank in web search engines so that it can violate the web search engines’ terms of service. The term “black hat” was originated in Western movies in order to distinguish the “bad guys” from the “good guys,” who wore white hats (see white hat SEO). Recently, it’s used to describe computer hackers, virus creators, and those who perform unethical actions with computers. It’s very crucial to realize that the implementation of Black Hat SEO tactics and strategies which can lead your site banned from web search engines, excluding you from the number one traffic referral source on the Internet. All SEO’s need a proper and better understanding of Black Hat SEO and its consequences. Black Hat SEO refers to a disapproved practice that nevertheless could increase a web page’s ranking in a search engine result page (SERP). These practices are against the terms of service of web search engines and can result in the site being banned from the search engine and affiliate sites. Here’s a list of tactics and strategies which are employed by black hat SEO practitioners and experts have been openly mentioned on Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines.
Recognized Black Hat SEO Tactics
Following are the SEO tactics which are considered as black hat and should not be exercised at all if you want to stay above board with Google and other web search engines:
- Content Automation
- Doorway Pages
- Hidden Text or Links
- Keyword Stuffing
- Reporting a Competitor (or Negative SEO)
- Sneaky Redirects
- Link Schemes
- Guest Posting Networks
- Link Manipulation (including buying links)
- Article Spinning
- Link Farms, Link Wheels or Link Networks
- Rich Snippet Markup Spam
- Automated Queries to Google
- Creating pages, subdomains, or domains with duplicate content
- Pages with malicious behavior contain phishing, viruses, trojans, and other malware
How To Report Black Hat SEO?
There are two valid reasons why you may report on the black hat SEO. It must be either your website has been attacked through a malicious hack, virus or negative SEO campaign of spammy links, or you might have seen spammy web results on a competitive keyword on which your website is ranking. Later on, you may file a webspam report through the help of Google Webmaster Tools. Please use this tool with the support of discretion. Falsely reporting webspam could be considered as black hat SEO.
If the website is attacked through a malicious hack, virus, or malware, you must request a malware review after you’ve removed the malicious code.
If the website is the target of a negative SEO campaign of spammy links, use the Disavow Links Tool in the Google webmaster tool. After that, you’ve tried to contact webmasters who are pointing these links to your website in order to have them removed.
Why Should You Avoid Black Hat SEO?
Black Hat SEO tactics can let your website banned from Google and other web search engines.
Though there may be some short-term success through the help of increased traffic to your site. Google penalties are troubling more and more and can have adverse effects on your rankings and traffic.
2. White Hat Types of SEO
White Hat types SEO is a set of practices to SEO tactics that are in line with the terms and conditions of the major search engines, including Google.
White hat SEO is just opposite to Black Hat SEO. It improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics would stay within the bounds as described by Google. Examples of white hat SEO include:
- Offering quality content and services
- Fast site loading times and mobile-friendliness
- Using descriptive, keyword-rich meta tags
- Making your site easy to navigate.
Why Are White Hat SEO Techniques Important?
If we get stuck only in White Hat type SEO practices then your site might be banned from Google and other web search engines.
Google is visited by billions of people per day, and each visit presents out the potential for your website for being discovered by a new user.
Google is one of the incontrovertible powerful source of the traffic to your website. And being banned which can result in a drastic drop in website traffic and even in the business. We must consider all the work that goes into your website and then must think about what it would be like to be banned from the internet’s most commonly used web search engine. What’s worse can happen, once you’re banned from Google. There is no guarantee that they will ever re-list you again. A lifetime ban from Google would result in tremendous consequences.
Why you will take out the risk of getting banned? Google’s Webmaster resources are the go-to place to learn how to practice on Google white hat SEO.
Should You Implement White Hat SEO Methods?
Definitely! Implementing White Hat SEO practices is one of the best ways in order to create an ethical, sustainably successful website and grow the business.
Some of the steps you should follow in order to make sure your SEO methods are strictly white hat.
Offer Quality Content and Services-
We must create high-quality content that meets your visitors’ needs and helps to solve their problems. We must use SEO keyword research tools in order to discover the most relevant keywords so that your site content should be optimized for.
Then we should focus on using those keywords in great content, such as how-to articles and videos. That will match the intent of the keyword and your end-user.
Use Descriptive, Keyword-Rich Meta Tags-
We must follow best practices when creating meta descriptions for each page on your website in order to help search engines and users to discover their content.
Make Your Site Easy to Navigate-
We must be mindful while organizing your site’s Information Architecture. Sites that are very easy for users to get around tend to perform better in organic web search results too.
3. Gray Hat Types of SEO
Gray Hat SEO refers to the practice that is much riskier than White Hat SEO. But one that may or may not result in your site is being banned from search engines and their affiliate sites. Gray Hat SEO defines the practices which belong in neither the Black Hat nor White Hat category. The terms of service of both the regarding the issue are always unclear. Gray Hat SEO is very much difficult to define. It is not something between Black Hat and White Hat but rather “the practice of techniques which will always remain ill-defined by the help of published material which is coming out of Google and for which reasonable people could disagree on how the tactics support with the spirit of Google’s published guidelines.”
Why Does Gray Hat SEO Matter?
A proper understanding related to Gray Hat SEO is very important because it could improve your site’s ranking without negative consequences, or it could cost you thousands when you lost the traffic. Google’s best practices and conditions have the ability to prevent and avoid clever innovation and thinking outside the box. This prohibition doesn’t affect the interest of research marketers or even the searchers themselves. Gray Hat SEO changes in a periodical manner that’s considered Gray Hat one year could be classified as Black or What Hat in the following year, which will make it crucial for the search marketers to stay informed of the latest categorizations.
Should You Be Implementing Gray Hat SEO Methods?
You don’t gain much by understanding on Google’s bad side, and if you’re unsure if a given method is going to ruin Google’s guidelines or not, it’s probably best to prohibit that tactic. Every marketer needs to evaluate risk versus depending on its own terms. But with Google’s algorithms getting more stricter all the time, the safest route as a business is going to be strictly white hat SEO.
Google-approved information on SEO, for more white hat SEO, are:-
- Our SEO basics guide
- Tips for increasing organic CTR
- Our free keyword tools.
4. Negative Types of SEO
Negative SEO is a set of the practice of using black hat and unethical techniques in order to sabotage a competitor’s rankings in the web search engines. Negative SEO attacks usually result in a number of different forms:
- Hacking your website
- Building number of spammy links to your website
- Copying the content and distributing it all over the internet
- Highlighting links to your website using keywords like Viagra, poker online, and many others
- Making fake social profiles and ruining your reputation online
- Removing the best backlinks your website has
Is Negative SEO a Real Threat?
Yes, Negative SEO is a very big threat. Negative SEO is real, and numerous websites have to deal with this problem. To prevent it is much easier than fixing it.
If you organize a search on Fiverr for “negative SEO,” you will find out over 15,000 people willing to do the work for the payout of only $5.
Black hat forums are full of stories from people who have been succeeded with this technique.
Google has released the Disavow Tool in order to help webmasters dealing with this problem, but the tool should be used properly with caution.]
How can we protect the website from Negative SEO?
The entire SEO industry experiences a major transformation and changes over the past two years. As a result, many online marketers changed their strategies. Three years ago,
ranking high in Google for competitive keywords was very easy in comparison to nowadays life.
Because black hat SEO is much harder to execute and less likely to deliver results. For that purpose, a new type of SEO has been emerged called “negative SEO.”
This is a guide that will help you to understand what negative SEO is and how you can protect your business from becoming a victim. If you are serious about creating and developing your brand online and keeping it very safe, this is something you should never ignore.
How to prevent from Negative SEO Attacks?
Some of the preventive measures to protect from the attacks of negative SEO are as follows:-
- Set up Google Webmaster tools email alerts
- Keep track of your backlinks profile
- Protect your best backlinks
- Secure your website from malware and hackers
- Check for duplicate content
- Monitor your social media mentions
- Watch your website speed
- Don’t be a victim of your own SEO terms and conditions
- Don’t make enemies online
How to campaign Negative SEO against your website?
If you notice that someone has started negative SEO combat against your website, then focus on these steps:-
- Build a list with the backlinks you should remove
- Try to remove the bad links
- Create a disavow list.
For more information, you can search on Google.