What is On-Page SEO basic and how is it important (2020)

on page seo techniques 2020
on page seo techniques 2020

On-Page SEO

On-page SEO is also known as on-site SEO. It’s a process of optimizing web pages to improve rankings of website search engine and increase the organic traffic. It helps in publishing relevant, high-quality content. On-page SEO also includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also ensures that a website must achieve a high level of expertise, authoritativeness, and trustworthiness. It also focuses on various aspects that, when added together, will increase the website’s visibility in the web search engine. It refers to the factors so that we can have control over our own website.  It’s basically for the user’s benefit. 

Why On-Page SEO Is Important?

On-page SEO is important because it helps to search engines understand your website and its content, as well as to identify whether it is relevant from the point of view of searcher’s needs. It pays greater attention to content relevance and semantics in search engine results pages (SERPs).

As we all know that various other ways and online marketing channels are easily available nowadays, but SEO is still one of the most widely used ways. You might hear some people saying that SEO is dead or outdated, which is wrong and exactly the opposite of the situation right now. SEO is still the most widely used way in order to divert targeted traffic towards search engine websites.

To start new businesses, we have to invest in on-page SEO from the outset. Using this technique, they can choose their products and services in a very highly effective way, getting their message across to their target audience. This will help to improve their chances of growth during the early stages. A combination of highly optimized and On-Page SEO with other online marketing channels is much better as it focuses on all the aspects of a successful marketing campaign.

 So, it is very important to optimize your On-Page SEO if you want to have targeted visitors knocking on your online doorstep. However, it doesn’t mean that you will choose one Internet marketing channel over the other and drop the rest altogether. In order to get the maximum results, you need to explore each of these channels and select which can be combined with SEO to achieve the best results.

What are the basics of on-page SEO factors?

Some of the important on-page SEO factors that have a direct or indirect influence on the success of your website are as mentioned below:-

  • Crawlable website – the website should be crawlable and indexed by the search robots.
  • Site architecture – there is a clear structure and logic in the mind of the architecture of the pages.
  • Quality outbound links – the website must be linking to high-quality external resources.
  • Website speed – the pages must load fast on all devices.
  • Mobile-friendliness – the page should on every device and browse properly.
  • Use of HTTPS – the website should be secured and has an SSL certificate.
  • User-friendly URLs – URL addresses are simple and UX-friendly.
  • Well-targeted content – the page focusses on specific search intent.
  • Keyword optimization – the page uses related keywords in relevant places as per searching.
  • Image optimization – the images should be optimized for search engines.
  • Readability and UX – the text should be well-optimized, readable and UX-friendly.
  • Click-through rate – the page should have an optimized title tag and meta description.

Some of the things such as HTTPS or page speed are confirmed ranking factors which means that Google uses them directly in their ranking algorithm.

The necessity of analysis and monitoring of Onpage Optimization

Effective on-page optimization requires a combination of several factors. Two key things to be considered if you intend to improve your performance in a structured way are analysis and regular monitoring. There is somewhat benefits in optimizing the structure or content of a website if the process isn’t geared towards achieving goals. And it isn’t built on a detailed assessment of the underlying issues.
In many cases, optimization measures that aren’t based on a solid, evidence-based plan which can have the opposite effect to that desired. It potentially harms the stability of keyword rankings or creating a drop in conversion rates.

Elements of On-page Optimization

As we are all known of the fact that there is no standard, universally-recognized workflow for on-page optimization. However, analysis and measures for the implementation should be as comprehensive as possible so that we can ensure that every opportunity is exploited for improving search engine rankings (or other KPIs).

Even if there is no simple step-by-step guide to improving the on-page aspects of websites, the following list attempts to cover the majority of The most common elements, sorted into four main areas:

1. Technical optimization

The three main technical components of a website that can be optimized areas:-

1.1. Server speed:
As we all know that website loading time is considered by web search engines as one of the parts of their evaluation for ranking purposes, which helps in speeding up server response times.

1.2. Source code:
Efficient source code can help to improve website performance. Superfluous functions or code sections can often be removed or other elements can be consolidated in order to make it easier for the Googlebot to index the site.

1.3. IP addresses:
It can be used to find out if, for example, you have a bad neighborhood issue. Ideally, you must always consider a unique IP address for each web project. This helps to find out Google and other search engines that the website is unique.

2. Content

2.1. Text:
For a long time, text optimization was conducted on the basis of keyword density. This approach has now been superseded, firstly by weighting terms using WDF*IDF tools and – at the second level – by applying topic cluster analyses in order to proof terms and relevant terms. The objective of text optimization is to create a text that is not only built around one keyword. But that should cover the term combinations and entire keyword clouds in the best way possible. This is how to ensure that the content describes a topic in the most accurate and holistic way as it can. Nowadays, it is no longer enough to optimize texts in order to meet the criteria of search engines.

2.2. Structural text elements:
It considers the use of paragraphs or bullet-point lists, h- heading tags and bolding or italicizing individual text elements or words.

2.3. Graphics:
All images are one of the important content elements that can be optimized. It can help to increase the relevance of the content and well-optimized images can rank on their own basis in Google’s image search. At the same time, they can increase the attractiveness of a website for the users. It appeals to image galleries which can also increase the time users spend on the site. File names of graphics are also one part of image optimization.

2.4. Videos:
The same things that apply to images also apply to videos. SEOs should pay particular attention in order to ensure that audiovisual content published on their pages can actually be viewed by users.

2.5. Meta-tags:

Meta titles are one of the page elements relevant to rankings. Meta descriptions, as an indirect factor that impacts the CTR (Click-Through Rate) in the web search engine results pages. These both are two important components of on-page optimization. Even if they are not immediately visible to users, they are still considered as one of the parts of the content because they should be optimized closely alongside every text and image. This helps to ensure that there is a close relationship between the keywords and topics which are covered in the content and used in the meta tags.

3. Internal links and structure

Internal linking can be used to guide a bot’s visit to your domain and also helps to optimize the navigation for real users.

3.1. Logical structure and crawl depth:
The main objective is to manage carefully structure menu and to ensure that a website hierarchy contains not more than four levels. The fewer levels there are, the more quickly a bot is able to reach and it will also crawl on all the sub-pages.

3.2. Internal linking:
This considers how the link juice will be managed and distributed around a domain. It can help in increasing the relevance of a sub-page regarding a particular keyword. A good sitemap is one of the most relevant to describe on-page SEO basics. It should be highly relevant, both for users trying to navigate around the domain and for web search engine crawlers.

3.3. Canonization:
There are several ways of avoiding duplicate content which includes the appropriate use of existing canonical tags and/or assigning pages with a noindex attribute.

3.4. URL structure:
This aspect involves checking whether search-engine-friendly URLs are being properly used and whether the existing URLs are logically related to one another or not. URL length can also be looked after as a relevant part of on-page optimization.

3.5. Focus:
Pages that don’t contain any particularly useful content and can be considered meaningless for the Google index, are tagged with the robots metatag “noindex”, which will prevent them from being included in the search results.

4. Design

A major factor in web design today is usability which means how we can use it. Complex graphics (e.g. using Flash) are often replaced with more and more simple alternatives in order to increase the feature of the functionality of the web page. The same can be applied for the other elements such as for the JavaScript applications.

4.1. Mobile optimization:
This refers to adapting a website’s desktop content so that it can be easily accessed and visible on mobile devices like smartphones or tablet computers.

4.2. File sizes:
Images or graphics which are too large can drastically increase the loading time of a web page. As part of their on-page optimization, SEOs and graphic designers should keep the file sizes as small as possible.

4.3. Call-to-Action:
Some of the particular page elements should be used to simulate a user action by encouraging interaction with the website. More information on on-page optimization can be easily found in our Searchmetrics Ranking Factors studies.

for more help, you can use google.


Some of the important questions which we need to discuss:-

How to do on-page SEO? Being an expert on on-page SEO requires broad knowledge, as it includes many aspects. For this, we need to focus on the most important on-page success factors and techniques which we already discussed.

Why should you work on the on-page SEO? It is an integral part of SEO that can help you to get high rankings. And it will help to manage a bigger audience and get more organic traffic. On-page SEO is fully under your control.

Who should be doing on-page SEO? The person might be any website owner, blogger, online marketer or SEO specialist. In fact, anyone who wants to raise the rank of a website in search engines.

When should you do on-page SEO? We all know that there are some things that require a one-time setup while initiating the website (e.g. page structure, HTTPS, website speed optimization). There are other activities needed to be done every once in a while. You need to make on-page optimization into account every time when you publish a new blog post.


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